Embargo raises £684k in seed funding to expand its sales team and product features.
The funding round was backed by Opoka TFI and a group of angel investors.
Embargo provides a digital loyalty, CRM and ordering platform tailored for hospitality venues. The company helps independent operators and smaller chains manage customer retention and digital sales across multiple channels.
Embargo has secured £684k in seed funding to expand its sales team and develop new platform features. The round included participation from Opoka TFI, alongside several high-profile angel investors including Pierre Decote and Pawel Fornalski.
The London-based business has seen significant growth across its network of hospitality venues in the UK and Poland. The fresh capital will support the company as it scales its operations and extends its multi-product strategy for independent venues.
From the founder
"We've always wanted to build a business with a clear path to profitability and a healthy business model without sacrificing growth. Driving retention, being able to capture and use high-quality data to actively manage your customer-base have never been more important than today. The inflation and increasing costs for business owners force not only major international brands like Starbucks or McDonalds to heavily invest into customer data and rewards technology, but even more SMEs. Our multiproduct strategy creates a win-win setup. Currently our partners manage to triple the frequency of customer visits and save even up to 3 times on commissions"
Tsewang Wangkang
Co-founder at Embargo
Investor perspective
"There is a big opportunity to revolutionise the traditional loyalty solutions and help merchants deepen their relationship with their customers base through the power of data. Actionable data and loyalty tools have been a goldmine for big retailers, as of recently also for the biggest international food and drinks chains. But thanks to Embargo this can now be harnessed for any size merchants creating a retention driven network effect for the high street ecosystem. Embargo is well positioned to leverage opportunities in that space with their multi product strategy and the right team behind it."
Pierre Decote
Chief Risk Officer and Partner, Pierre Decote
Use of funds
- 01Invest in sales and marketing
- 02Continue product development