CLUB secures £2.6m in seed funding led by Zee Prime Capital to develop its football game
The seed round was led by Zee Prime Capital with participation from over 20 backers to support game development and team expansion.
CLUB is an independent gaming studio that produces a free-to-play football game allowing users to build and manage their own real-player clubs. The London-based company was founded in 2021.
Independent studio CLUB has secured £2.6m in a seed round led by Zee Prime Capital. The funding will support product development, marketplace expansion, community building, and team growth as the studio prepares for further game testing. More than 20 backers participated in the round, including ATKA, Merit Circle, CitizenX, Moonlanding Ventures, Petrock Capital, and Parc Capital.
The studio is developing CLUB Game, an interactive football management title currently in early testing with over 25k sign-ups. The project aims to blend traditional sports gaming with digital asset ownership, drawing on leadership experience from the English Football Association and major game studios.
From the founder
"CLUB has a great team and a very marketable proposition. The space is ripe for developing innovative entertainment. We’re looking forward to delivering a compelling game that amplifies real-world football."
Jonty Barnes
Executive at CLUB
Investor perspective
"CLUB taps into the massive football market with a long-term, socially driven F2P game, where players get a true sense of club ownership,"
Pavel Stehno
Partner, Zee Prime Capital
Use of funds
- 01Continue product development
- 02Grow the team
- 03Fund the next phase of growth
Investors
Pavel Stehno
Zee Prime Capital
ATKA
Merit Circle
CitizenX
Moonlanding Ventures
Petrock Capital
Parc Capital