Seed15 December 2020

Circulor secures seed investment from InMotion Ventures to track supply chain materials

InMotion Ventures backed the blockchain technology firm to improve supply chain transparency for Jaguar Land Rover.

£0Seed

Circulor provides software solutions for tracking materials and managing supply chain visibility. The company helps organisations monitor environmental and human rights impacts across manufacturing and recycling operations.

Circulor has secured a seed investment from InMotion Ventures to support supply chain transparency. The funding will allow Jaguar Land Rover to track premium materials and assess the carbon footprint of its supply network.

The company uses blockchain technology combined with GPS, biometrics and QR codes to verify the origin and compliance of raw materials. This system aims to ensure sustainable sourcing across complex industrial supply chains.

InMotion is the venture capital and mobility services arm of Jaguar Land Rover. The investment forms part of the car manufacturer's broader strategy to reduce the environmental and ethical impact of its products.

From the founder

"Our blockchain technology has already proved its worth in tracking materials, and we are excited to innovate further with Jaguar Land Rover and its global supply chain. We believe the digitalisation of the supply chain is key to ensuring traceability between the multiple intermediaries that handle the material between its origin and the manufacturer."

Douglas Johnson-Poensgen

Founder and CEO at Circulor

Investor perspective

"This investment is further evidence of Jaguar Land Rover’s commitment to improving the sustainability of its supply chain around the globe, and will help authentically trace raw materials from origin to supplier, eventually to vehicle. The implementation of blockchain technology provides a great opportunity to make a systemic change in supply chain compliance, not just for the automotive world but for other industries, too."