Boulevard secures £2.2m in seed funding from Fuel Ventures to advance its proprietary technology platform.
Fuel Ventures has backed the marketplace super seller in a seed round joined by several prominent angel investors.
Boulevard operates as a marketplace super seller, using proprietary software to connect independent manufacturers and sellers with major online platforms. The company manages pricing, supply chains, and fulfilment at scale.
Marketplace super seller Boulevard has secured £2.2m in a seed funding round led by Fuel Ventures. The capital will be directed towards product diversification and the advancement of the company proprietary Eiger supply chain platform, enabling faster product onboarding and expansion across additional online marketplaces.
Additional participants in the round include Adam Bellamy, Keith Ashworth, and Kayar Raghavan. The investment follows a strong growth period for the Nottingham-founded business, which previously pivoted from its origins as Fancy Dress Worldwide during the pandemic to offer its ecommerce technology stack to other sellers.
Investor perspective
"Dominic is a true entrepreneur – quick thinking, innovative and agile enough to recognise an opportunity and jump on it quickly. We have been so impressed with how he and his team have taken Boulevard to awe-inspiring heights of success in such early days. It’s clear from Boulevard’s unique approach, the building of their own end-to-end supply chain software and their impressive growth that they know how to be the big sellers on these platforms and continually adapting with the times. The decision to invest in Boulevard was an easy one for us: it is set to become a serious player among the world’s fastest-growing marketplaces."
Mark Pearson
Managing Partner, Fuel Ventures
Use of funds
- 01Continue product development
- 02Expand into international markets