Bibblio raises $1.5m in a seed round led by 01 Ventures to expand its content recommendation toolkit.
The seed round was led by 01 Ventures with backing from individual members of the UKBAA.
$1.5MSeed
≈ £1.1M at $1 = £0.7636 on 14 Jul 2017
Bibblio provides an ad-free content recommendation toolkit powered by machine learning for publishers.
London-based content recommendation platform Bibblio has closed a $1.5m seed round led by 01 Ventures, with participation from UKBAA individual investor members.
The capital will support the company as it helps publishers deepen engagement with their audiences by moving away from traditional clickbait models.
Previously, the company secured $300k from angel investors in March 2015.
From the founder
"This marks a break with first generation ‘content recommendation’ companies like Taboola and Outbrain, which focussed on pushing adverts and clickbait ‘sponsored content’ rather than giving users what they really wanted."
MH
Mads Holmen
Founder and CEO at Bibblio
Investor perspective
"As the media and publishing world begin to fork, with ad-yield focused free content on the one hand and engagement focused high-value content behind a pay-wall on the other, we think it’s a great time for a player to serve this latter market. This is what makes Bibblio exciting."
EN
Eeswaran Navaratnam
Investor, 01 Ventures