Aura has secured £560k in seed funding from Oxford Innovation Finance's Angel Network to support platform development and team expansion.
Oxford Innovation Finance's Angel Network has backed Aura in a £560k seed round to expand its digital funeral planning platform.
£560KSeed
Aura provides a digital planning and delivery platform for direct cremations and end of life arrangements.
Aura has raised £560k in a seed funding round backed by Oxford Innovation Finance's Angel Network. The company provides a digital platform designed to simplify funeral planning and direct cremations.
The fresh capital will be deployed to support platform enhancements, launch a mobile application, and expand the team to drive commercial and marketing efforts.
Investor perspective
"Aura is disrupting the funeral market with its digital planning and legacy tools that let you decide what happens at the end of your life and share it with the people closest to you. Through its large network of crematoria and UK logistics provider, it has reinvented how funerals are planned and delivered to help celebrate what’s most important in life. As one of only a handful of national regulated providers to sell direct cremation funeral plans, Aura has a huge opportunity within a market that has grown 600% since the Covid pandemic and is expected to surpass £1 billion by 2030."
Richard Cooper
Managing Director, Oxford Innovation Finance
Use of funds
- 01Continue product development
- 02Grow the team
- 03Invest in sales and marketing