Artificial Artists secures £450k seed funding from Mercia and Triple Point Ventures to launch 3D software
The investment round was led by Mercia with participation from Triple Point Ventures and private backers.
Artificial Artists builds 3dctrl, a software platform that streamlines the production of 3D animation and imagery for digital marketing. The London-based firm was founded in 2018 by former advertising executives.
London-based Artificial Artists has secured £450k in a seed investment round led by Mercia. Additional backing came from Triple Point Ventures and private investors. The capital will be directed towards product enhancement and commercial launch.
The company was established in 2018 by former advertising creatives Ben Cyzer and Tim Phillips. Their software platform, 3dctrl, enables marketing teams to produce internal 3D videos and imagery for online retail and social channels while reducing production overheads.
From the founder
"3D animation has traditionally been reserved for big budget TV commercials and is prohibitively expensive for digital channels. Our mission is to make 3D visual effects more accessible and affordable, empowering companies to generate their own 3D animation in-house, at speed and at scale."
Ben Cyzer
Co-founder at Artificial Artists
Investor perspective
"Artificial Artists has built a toolkit that provides content creators with the ability to quickly and easily create professional quality 3D videos and images using their brand assets. This investment round will enable the company to further develop the product and bolster its core team. I’m looking forward to working with Ben and Tim as they continue to capitalise on the opportunities available to them moving forward."
Chris Kilroy
Investment Manager, Mercia Fund Managers
Use of funds
- 01Continue product development
- 02Accelerate go-to-market
Investors
Categories
About the company
Artificial Artists
Artificial Artists develops 3D animation software for digital marketing and e-commerce.