Arcane secures £3.9m in seed funding led by Accel to expand its engineering and data teams
The seed round was led by Accel with participation from several prominent institutional funds and angel investors.
Arcane provides an artificial intelligence co-pilot and knowledge base designed to streamline workflows for modern marketing teams. The platform consolidates disparate data, metrics, and assets into a single interface to automate repetitive tasks.
London-based marketing technology start-up Arcane has secured £3.9m in seed funding to expand its engineering and data operations. The round was led by Accel, with contributions from Cocoa, Firstminute Capital, Kima Ventures, and Seedcamp, alongside several high-profile angel investors including former Monzo leader Tom Blomfield.
The capital injection follows a previously unannounced pre-seed round and will support the ongoing development of the company artificial intelligence platform ahead of an upcoming open beta release. Arcane aims to replace fragmented marketing software stacks with a unified knowledge base that automates routine tasks and provides real-time campaign insights.
From the founder
"The vast majority of marketers’ time is spent on work other than copy generation, so we see significant potential in augmenting and automating these tasks. To do this, we’ve combined the latest AI technologies (retrieval augmented generation, autonomous agents and multi-modal models) to chain together workflows that capture more of marketers’ repetitive activities, giving them time back to focus on higher impact tasks. We’re excited to continue on this mission with this new investment round and having the Accel team join us on this journey."
Ben Hacking
CEO at Arcane
Investor perspective
"Digital marketing has evolved into a multi-hundred billion dollar industry, yet there remains a sizable opportunity for a platform like Arcane. Having experienced first hand the frustrations of actioning repetitive, time-consuming day-to-day tasks, Ben and Jeremy are ideally positioned to build a platform that will transform the modern marketing workflow. We’ve been incredibly impressed by the cutting-edge AI automations built into Arcane, and believe that the platform has the potential to radically change how marketers operate everywhere."
Sonali De Rycker
Partner, Accel
Use of funds
- 01Grow the team
- 02Continue product development
