£442K
The London startup will scale its business-to-business product offering to meet rising demand from ethical consumers.
Compare Ethics
Compare Ethics provides data-driven product verification to connect consumers with sustainable brands.
£442KTotal raised
Compare Ethics operates a sustainability platform that connects conscious consumers with verified sustainable products. The London enterprise aims to eradicate greenwashing by providing data-driven product verification for retailers and brands.
Filed accounts
Shareholders' funds
Members only
Fixed assets
Members only
Current assets
Members only
Employees
Members only
Cash, assets and headcount from Compare Ethics's latest Companies House filing — with year-on-year movement, free with a Winfred account.
Categories
Founders
Abbie Morris
Co-founder
Abbie co-founded Compare Ethics, serving as its chief executive until 2026. She currently holds roles at Founders Pledge and sits on the memberships committee at Foundrs.
LinkedInJO
James Omisakin
Co-founder
James serves as co-founder and chief product officer at Compare Ethics. His background includes marketing and teaching roles prior to founding the company.
LinkedIn