£442K
The London startup will scale its business-to-business product offering to meet rising demand from ethical consumers.
Compare Ethics
Compare Ethics provides data-driven product verification to connect consumers with sustainable brands.
£442KTotal raised
Compare Ethics operates a sustainability platform that connects conscious consumers with verified sustainable products. The London enterprise aims to eradicate greenwashing by providing data-driven product verification for retailers and brands.
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Founders
Abbie Morris
Co-founder
Abbie co-founded Compare Ethics, serving as its chief executive until 2026. She currently holds roles at Founders Pledge and sits on the memberships committee at Foundrs.
LinkedInJO
James Omisakin
Co-founder
James serves as co-founder and chief product officer at Compare Ethics. His background includes marketing and teaching roles prior to founding the company.
LinkedIn