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Drover

Digital car retailer offering a flexible subscription platform for vehicle ownership.


Recent investments

Series C
£20.5M

The Series C round was co-led by Target Global, RTP Global, and Autotech Ventures, bringing the company's total funding to £27.5m.

"The car market is one of the last retail categories that has yet to shift online, with online penetration of car sales being still below 1%, while 20% of all UK retail sales are now online. Drover’s digital ‘car-as-a-service’ model is the right approach to truly build the ‘Amazon of Cars’ as it lends itself much better to an online model than does the long-term commitment, high ticket size type transaction of buying a car with cash or on finance. As a result, the last few years have seen Drover evolve and grow into a seriouscontender in the UK car retailing market. The Drover team has been agile through COVID-19 and that has enabled us to continue to show fantastic growth in a challenging time. The need for a simpler, more flexible model for car ownership is only accelerating and we’re proud to be leading that journey in the UK and France and in hopefully many more markets in the future."
— Felix Leuschner, Founder & CEO