Series B15 March 2023

ZOE secures £1.6m from Flight Fund to scale operations and science

Steven Bartlett's Flight Fund has backed the personalised nutrition company in a new deal.

£1.6MSeries B

ZOE is a personalised nutrition company that operates the world's largest nutrition science study. The business provides tailored dietary insights derived from at-home testing and extensive biometric data.

Personalised nutrition enterprise ZOE has secured £1.6m in funding from Steven Bartlett's Flight Fund. The capital will be allocated towards scaling operations and scientific research to expand the company's global reach.

The investment deepens an existing relationship between the nutrition company and Bartlett, whose podcast previously featured ZOE co-founder Professor Tim Spector. The business combines at-home testing with artificial intelligence to deliver bespoke dietary scores and habit-building tools to members.

From the founder

"We are unbelievably excited to be partnering with Steven. Since my co-founder, Professor Tim Spector was on The Diary of a CEO talking Steven through key ZOE principles, such as no calorie counting and the impact of gut health on wellbeing, we've had huge interest in ZOE and our personalised nutrition programme. From working with Steven and having him use the ZOE programme first-hand, we know he aligns with our mission to double-down on health science to help more people get control of their health and improve the health of millions."

George Hadjigeorgiou

President & Co-founder at ZOE

Investor perspective

"Once in a while I come across a company that truly has the potential to move the world forward in a profound way. It takes a great team, with a bold vision and a well executed product roadmap to do so. That is exactly what I found in ZOE. It's a company that represents the future – health science, driven by big data, that enables us to extend not just our life-span, but more importantly our health span. I'm deeply proud to be an investor and now an ambassador of a company that I truly believe will change the world by leading the nutrition-science revolution."

Steven Bartlett

Founder of Flight Fund, Flight Fund