Zeed raises £205k in pre-seed funding from SFC Capital for product development and team growth.
SFC Capital led the pre-seed investment round to support product development and team expansion.
Zeed operates an investment platform that combines short-form video content with trade execution to assist retail investors. The application makes financial concepts accessible through verified educational material.
London-based FinTech startup Zeed has raised £205k in pre-seed funding from SFC Capital. The fresh capital will be directed towards product development, team expansion, and content creation. The company aims to address information gaps for younger demographics by delivering financial education through short-form video.
The founders established Zeed after observing a lack of accessible investment information among university students and peers. Their upcoming mobile application will provide educational insights and trade execution for UK and US equities within a social media style interface.
From the founder
"One of the biggest barriers faced by Gen-Z investors is developing the knowledge and confidence to decide what to invest in. More investors want autonomy over how they invest their money, especially when it comes to themes like ESG and impact investing. Communicating these financial concepts clearly has become even more important. We produce TikTok-style short-form content to make that part of the journey effortless and engaging, working with financial institutions and verified content creators."
Salman Hussain
Co-Founder and CEO at Zeed
Investor perspective
"New generations think differently and have different habits when it comes to learning and accessing information. Being able to tailor products to new Gen Z users, and doing it as brilliantly as Zeed, is extremely important to be future proof."
Adam Bev
Investment Manager, SFC Capital
Use of funds
- 01Continue product development
- 02Grow the team
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