Zappi raises £140m from Sumeru Equity Partners to expand its consumer insights platform.
Sumeru Equity Partners led the growth capital round to support platform innovation and market expansion.
Zappi operates a consumer insights platform that provides AI-powered research software for enterprise creators. The company enables brands to test and validate pre-launch ideas using extensive historical data.
Zappi has secured £140m in growth capital from Sumeru Equity Partners. The funding will support the company as it expands data sets across new categories and scales its platform innovation using emerging technologies.
The investment follows a period of strong momentum for the business, which now employs over 300 people across 13 countries. Sumeru led the round via its recently closed Fund IV, with key principals joining the company board.
The consumer insights platform aims to digitize a market dominated by traditional service providers. Major global enterprises already use the software to accelerate innovation pipelines and optimize advertising before going to market.
From the founder
"Zappi has a bold vision for the future: we want to digitize consumer insights for every enterprise,"
Steve Phillips
CEO and co-founder at Zappi
Investor perspective
"We see a world where every single company wants to know what its customers are thinking — driving tens of billions of annual spend on researching consumer insights,"
Sanjeet Mitra
Principal, Sumeru Equity Partners
Use of funds
- 01Continue product development
- 02Expand into international markets
- 03Grow the team
