Wireless Social secures £1m from Imbiba to fund technology development and expansion
The leisure-focused investor backs the guest Wi-Fi provider in its first technology sector investment.
Wireless Social provides guest Wi-Fi and analytics platforms for the hospitality sector, serving thousands of brands across the UK and the US.
Wireless Social has secured £1m in funding from leisure specialist Imbiba. The investment marks Imbiba's first venture into a technology business, supporting the Chorley-based firm as it expands its operations and develops new marketing tools. The capital will be directed towards ongoing technological innovation, including the rollout of a real-time messaging platform, and expanding teams across sales, product development, customer support, and marketing.
The company operates a guest Wi-Fi network that sees over one million new users each month across thousands of hospitality venues. With clients ranging from independent operators to major international brands, the business plans to use the backing to accelerate growth in both domestic and US markets.
From the founder
"Over the last twelve months, Wireless Social has seen some significant growth in the number of new customers and the number of big brand operators we now work with. We love the hospitality sector and our number one focus is providing solutions to help operators delight their guests with a more personalised approach to marketing. The investment from Imbiba is going to support this goal by allowing us to develop even better solutions and to ensure we have the right people in place to support our growing customer base. I am thrilled to be working with the Imbiba team. Their experience and contacts within the sector are invaluable to our continued success."
Julian Ross
at Wireless Social
Investor perspective
"We are delighted to partner with the team at Wireless Social. Our investment enables ongoing tech innovation, including the development of a new-to-market platform designed to simplify brand-sponsored email and SMS campaigns in real time, when consumers are in the venues. This platform, branded Hedgehog, is a key sales-enabled marketing tool and meets the high demand we see from a significant range of leisure and hospitality brands. Our support will also help create a number of key jobs as the Chorley-based tech firm expands its Sales, Product Development, Customer Support, and Marketing departments. Wireless Social has expansion plans for the US market where there is a significant opportunity for their hospitality-focused service and transformative Hedgehog solution."
Darrel Connell
Partner, Imbiba
Use of funds
- 01Grow the team
- 02Continue product development
- 03Invest in sales and marketing
- 04Expand into international markets
Investors
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About the company
Wireless Social
Wireless Social provides guest Wi-Fi and analytics platforms for the hospitality sector.