Win-Win secures £3m in Series A funding led by Oetker Collection and FoodLabs to expand across Europe.
The funding will support international expansion, team growth, and product line development for the cocoa-free chocolate maker.
Win-Win develops patented technology to create sustainable, cocoa-free chocolate alternatives through proprietary fermentation methods.
London-based food technology company Win-Win has secured £3m in a Series A funding round to scale its operations and expand across Europe. The investment was led by Oetker Collection and FoodLabs, with participation from Mustard Seed Maze, Gota Ventures, Paulig, and Kapital. The fresh capital brings the startup's total funding to £8m.
Founded in 2021, Win-Win uses fermentation processes alongside abundant ingredients such as rice, barley, and carob to manufacture cocoa-free chocolate alternatives. The company plans to use the proceeds to grow its team, introduce new product lines, and accelerate distribution partnerships in major European markets, including Germany, the Nordics, Benelux, France, and Switzerland.
The financing arrives as traditional cocoa production faces severe pricing volatility and environmental challenges. Win-Win offers a viable substitute for manufacturers and food service operators seeking to reduce their environmental footprint without compromising on taste or performance.
From the founder
"We're delighted to conclude this funding round, which provides us with extra resources to continue on our mission and deliver a sustainable and affordable alternative to chocolate. We're grateful that industry specialists such as Oetker recognise the need and opportunity, and have chosen Win-Win for their investment."
Mark Golder
CEO at Win-Win
Investor perspective
"We're big believers in the transformative potential of Win-Win. Their approach to reimagining ingredients like chocolate is not only groundbreaking from a scientific perspective but also incredibly timely given the environmental and ethical challenges facing the industry. We're proud to support a team that's combining world-class innovation with real-world impact, and we look forward to backing their growth across the UK and Europe."
Sven Wiszniewski
Oetker Collection
Use of funds
- 01Expand into international markets
- 02Grow the team
- 03Continue product development
