WeGift secures £4m in Series A funding led by Stride to scale its digital rewards platform.
The round was led by Stride with participation from SAP.iO Fund, Unilever Ventures, and various angel investors.
WeGift operates a cloud-based digital payouts platform and open API solution for businesses. The company serves clients across multiple countries with automated disbursement tools.
WeGift has secured £4m in a Series A financing round led by Stride. Additional participants in the round include SAP.iO Fund, Unilever Ventures, and several high-profile angel investors.
The capital will be deployed to support international expansion into the United States, scale internal operations, and continue developing the company infrastructure and technology platform.
Founded in 2016, the firm provides real-time digital reward and payout infrastructure to replace legacy manual processes. The fresh funds arrive as the business reports a fivefold increase in annual revenue.
From the founder
"Historically businesses had to wait weeks to purchase and distribute digital rewards, using Excel spreadsheets. WeGift helps companies intelligently automate this process to power new acquisition and retention opportunities. We give them instant access to a huge choice of rewards and payouts, an ever-growing network of more than 500 brand partners, across 26 markets and 20 currencies, in real-time. We are disrupting a broken market on a global scale, and this investment, together with our partnerships with Unilever Ventures, SAP.iO Fund and Stride.vc, is an instrumental step forward in achieving our vision."
Aron Alexander
Founder and CEO at WeGift
Investor perspective
"Employees and customers alike expect consumer-like experiences from businesses,"
Ram Jambunathan
Global Managing Director, SAP.iO Fund
Use of funds
- 01Expand into international markets
- 02Scale operations
- 03Build out infrastructure
Investors
Stride
Ram Jambunathan
SAP.iO Fund
Ian Lane
Unilever Ventures
James Hind
Eamon Jubbawy
Simon Franks
Alex Chesterman
Charlie Songhurst
