WeAre8 secures £11.4m Series B funding from Channel 4 Ventures and Centerstone Capital to scale operations
The funding round was led by Channel 4 Ventures and Centerstone Capital to support UK expansion.
WeAre8 operates a sustainable digital advertising platform and social app that pays users and donates to charity when they view ads. The company aims to transform the digital ad ecosystem by focusing on environmental and social governance goals.
WeAre8 has secured £11.4m in a Series B funding round led by Channel 4 Ventures and Centerstone Capital. The capital will be deployed to accelerate the platform expansion within the United Kingdom and support upcoming marketing initiatives.
The investment coincides with preparations for a major television advertising campaign across Channel 4 properties. The company operates a model that shares ad revenue with users and charitable causes while offering brands targeted consumer engagement.
Investor perspective
"As we continue to focus on growing an investment portfolio of like-minded purpose-driven businesses, we were particularly impressed with WeAre8 and its founder Sue Fennessy. The WeAre8 technology presents a compelling and ethical alternative social digital platform for brands to communicate with consumers. We’re really excited to support WeAre8 and hope the campaign launch across our powerful marketing platform will resonate with our core young viewers who care passionately about environmental and societal issues, and drive mass adoption in the UK."
Vinay Solanki
head of Channel 4 Ventures, Channel 4 Ventures
Use of funds
- 01Expand into international markets
Investors
Categories
About the company
WeAre8
WeAre8 operates a sustainable digital advertising platform and hate-free social app.