WATR secures growth capital from 24Haymarket to accelerate international expansion.
24Haymarket backed the environmental monitoring firm to help scale its commercial operations and product innovation.
Norfolk-based WATR has developed clean-tech hardware and software that monitors water and soil quality in real time.
Environmental monitoring technology company WATR has secured growth capital investment from 24Haymarket. The funds will be deployed to accelerate international expansion, scale commercial operations, and drive product innovation. The business aims to meet rising global demand for real-time environmental data across multiple sectors.
Founded in 2017, WATR operates in international markets including Germany, France, Saudi Arabia, and the United States. The fresh capital will support strategic partnerships and expand sales capacity as the company scales its hardware-agnostic platform.
From the founder
"This investment gives us the fuel to reach the next stage of our mission: to improve water and soil quality worldwide. We’re focused on helping customers make better decisions, faster – by making high-quality environmental data more accessible and actionable than ever. This investment enables the business to offer the availability of ‘Flexible Ownership Models’: Outright purchase or Data-as-a-Service (DaaS) options."
Glyn Cotton
Co-Founder at WATR
Investor perspective
"WATR is delivering critical infrastructure and real-time data solutions at a time when environmental monitoring is a global priority. The team’s technical agility and deep sector understanding position them to be a leading player in this fast-growing space."
Jamie Dunnett
Investor Director, 24Haymarket
Use of funds
- 01Expand into international markets
- 02Continue product development
- 03Invest in sales and marketing
- 04Scale operations