Vive Unique secures £3.5m from Smedvig Capital to accelerate growth
Smedvig Capital backs London home rental specialist with growth capital.
Vive Unique provides a fully managed home rental service for London homeowners to let their properties while away. The platform caters to families and business travellers seeking an alternative to hotels.
Vive Unique has secured £3.5m in growth capital from Smedvig Capital to expand its team and scale its marketing efforts. The company offers a fully managed rental service for London homeowners seeking to monetise their properties while away, alongside accommodations for families and business travellers.
Founded in 2011, the business has experienced rapid growth and signed up hundreds of hosts. The fresh capital will be deployed to accelerate customer acquisition across both homeowners and guests in the competitive short-let sector.
Smedvig Capital led the round, bringing expertise from previous investments such as Streetcar and Zipcar. The partnership aims to help Vive Unique establish a leading position in the London holiday rental market.
From the founder
"We are delighted to welcome Smedvig Capital as investors and see them as the ideal partner for our business. We are impressed with the success they have achieved at comparable technology-led service businesses and are excited by the expertise they bring with them. We are keen to invest in our technology and operations as we strive to bring outstanding levels of service and complete convenience to the home rental industry. We look forward to working closely with Smedvig as we pursue our vision for growth and innovation at Vive Unique."
Jonny Morris
CEO and Co-founder at Vive Unique
Investor perspective
"We have been impressed by the rapid growth of Vive Unique, and the outstanding level of service delivered to both homeowners and guests. Following our previous investments in Streetcar and Zipcar, we are excited to be backing another business within the rapidly growing collaborative consumption space. We look forward to working with Jonny and Claire to reach their goal of becoming the number one short let and holiday rental provider in London."
Jordan Mayo
Managing Director, Smedvig
Use of funds
- 01Grow the team
- 02Invest in sales and marketing
Investors
Categories
About the company
Vive Unique
Vive Unique operates a specialist home rental service for London homeowners.