Virtue secures £240k pre-seed investment from SFC Capital
The pre-seed round was led by SFC Capital and accompanies the company joining the Techstars accelerator.
Virtue provides technology for ecommerce retailers to integrate charitable giving and social impact into product sales. The platform currently operates on Shopify.
Virtue has secured £240k in pre-seed funding in a round led by SFC Capital. The company has also joined the Techstars accelerator as part of its recent growth.
The capital follows rapid adoption on Shopify, where the platform has gained over 230 ecommerce users and enabled thousands of retailers and shoppers to generate social and environmental impact from product sales. Virtue plans to use the backing to expand into the global market and extend its platform to other ecommerce systems.
Stores using Virtue have recorded sales exceeding £1.9m from 35,000 orders carrying social impact, with over 600 UK stores utilising the platform to date.
From the founder
"Brand values are more important than ever to consumers, and studies show that investment in social impact partnerships has a positive ROI. It’s a win, win, win, for causes, retailers, and consumers. We are stoked to be backed by two incredibly reputable and active investors in realizing Virtue’s vision"
Mariya Kupriyenko
CEO at Virtue
Use of funds
- 01Expand into international markets
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