Virtue raises a pre-seed round from SFC Capital to expand its social impact e-commerce platform.
The pre-seed round was led by SFC Capital and included participation in the Techstars accelerator.
Virtue provides a social impact application for retailers on Shopify, enabling stores to partner with causes and contribute a portion of product sales to environmental and social initiatives.
Social impact application Virtue has secured a pre-seed investment from SFC Capital alongside participation in the Techstars accelerator. The company, which launched on Shopify a year prior, provides technology that enables online merchants to support environmental and social causes through product sales.
SFC Capital led the pre-seed round, highlighting the growing importance of ethical consumerism for modern retailers. Virtue plans to use the fresh capital and accelerator backing to scale its operations internationally and integrate with additional e-commerce platforms beyond Shopify.
The platform currently serves hundreds of stores in the UK, helping brands engage shoppers with transparent updates on charitable contributions such as carbon offsetting and community support.
From the founder
"Brand values are more important than ever to consumers, and studies show that investment in social impact partnerships has a positive ROI. It’s a win, win, win, for causes, retailers, and consumers. We are stoked to be backed by two incredibly reputable and active investors in realizing Virtue’s vision"
Mariya Kupriyenko
CEO at Virtue
Investor perspective
"We were delighted to have led Virtue’s latest funding round. With the rapid growth in socially-conscious consumers, it is imperative that retailers are able to continue to retain and attract these individuals by doing their bit to solve some of the biggest issues facing the planet and societies. Virtue’s easy-to-integrate technology allows them to do this in a simple and effective manner. The team behind the company is extremely passionate and we are excited to see what the future holds for the company"
Ed Stevenson
Investment Executive, SFC
Use of funds
- 01Expand into international markets
