Twinkl secures minority investment from Vitruvian Partners to scale global operations
Vitruvian Partners has acquired a minority stake in Twinkl to support the educational publisher's international expansion.
Twinkl provides a vast library of teacher-created digital educational resources to schools and educators worldwide. The company supports millions of users across more than 200 countries.
Twinkl has secured a minority investment from Vitruvian Partners to support its international expansion. The Sheffield-based educational publisher, founded in 2010 by Jonathan and Susie Seaton, offers over one million digital resources used by educators in more than 200 countries. Jonathan and Susie Seaton will retain their majority stake and continue to lead the business following the transaction.
Vitruvian Partners led the investment round, backing the company as it seeks to scale its presence in key global markets. The funding will assist Twinkl in reaching more schools internationally while maintaining its organic growth trajectory.
From the founder
"Everything we do at Twinkl is to help those who teach and this is as true today as it was on day one. From humble beginnings, we’re now a global leader in educational resources. I couldn’t be prouder of our team, their work and our shared commitment to serving our customers every single day. This investment, and our partnership with Vitruvian, will help us to find new ways to continue to help the teaching community worldwide as we move into this next phase of our journey."
Susie Seaton
Founder at Twinkl
Investor perspective
"Twinkl has created a product that educator customers absolutely love. While most businesses that sell to individuals use paid marketing to reach them, Twinkl has grown almost exclusively by word of mouth – a testament to just how helpful educators find it. We are thrilled to be backing a UK success story with customers all around the world, and with so much international potential still to come. Jon, Susie and the whole team at Twinkl should be exceptionally proud of what they’ve accomplished so far, Vitruvian Partners is excited to support them as the journey continues."
Thomas Studd
Partner, Vitruvian Partners
Use of funds
- 01Expand into international markets