Trybe secures £22.4m Series A funding from Five Elms Capital to accelerate product expansion
Five Elms Capital led the Series A round to support international growth and AI product development.
Trybe provides software solutions for management in the spa, bathhouse, leisure, and activity sectors. The platform supports hundreds of operations globally across wellness brands and resort groups.
Trybe has raised £22.4m in a Series A funding round led by Five Elms Capital. The company plans to use the capital to support international expansion, develop embedded financial and payment products, enhance platform features, and scale its commercial organisation.
Founded in 2020, the company supplies cloud-based operating systems designed to streamline bookings, payments, and scheduling for leisure operators and wellness facilities. The latest financing will back the integration of artificial intelligence capabilities into the platform.
From the founder
"Spa and leisure operators are facing increasingly complex operations, payments, and guest-experience challenges. Legacy systems simply haven’t kept up. We built Trybe to give operators a flexible, modern operating system that maximizes revenue, reduces friction, and unlocks exceptional guest experiences. As we look ahead, we see meaningful opportunities to introduce AI-assisted scheduling, forecasting, and personalization into the platform, capabilities that will further streamline operations and capture revenue previously lost to manual inefficiencies. Partnering with Five Elms allows us to accelerate this roadmap and deliver even more value to our customers."
Ricky Daniels
Co-Founder at Trybe
Investor perspective
"Trybe stands out as the clear modern alternative in a market long constrained by rigid, outdated systems. The Trybe team has built a configurable, intuitive platform that customers genuinely love, and their traction across geographies and spa and leisure segments reflects that. We’re thrilled to support Trybe as they scale globally, deepen their payments capabilities, and continue building a category-defining product."
Ryan Mandl
Partner, Five Elms Capital
Use of funds
- 01Expand into international markets
- 02Continue product development
- 03Fund research and development
- 04Invest in sales and marketing
