The round was led by Balderton Capital with backing from TQ Ventures, Earlybird, and Seedcamp.
≈ £13.6M at $1 = £0.7568 on 23 Aug 2024
London-based Tilt operates a live-commerce platform that combines real-time video streaming with artificial intelligence to facilitate social shopping.
Tilt has secured $18m in Series A funding to expand its live-shopping platform and grow its team. The investment round was led by Balderton Capital, with participation from TQ Ventures, Earlybird, and Seedcamp.
Founded by former Revolut employees, the London-based company offers an interactive application tailored for Gen Z fashion brands. The platform combines video streams, live auctions, and real-time deals to facilitate community commerce without the need for external website redirections.
The new capital will support the company as it builds on early momentum in the live-commerce sector. Tilt plans to scale its operations and enhance user engagement following initial adoption from numerous brands and shoppers.
From the founder
"Tilt has an incredibly exciting journey ahead. We are thrilled to have the backing of the exceptional team at Balderton Capital, along with our existing investors in this round. This support will enable us to scale the Tilt platform, expand the team, and deepen our engagement with our growing community,"
Abhi Thanendran
Co-founder at Tilt
Investor perspective
"Tilt has cracked live shopping in the UK: Adding over half a million users within their first year of launch – something which many of the big players have failed at despite successes in Asia. With Neil and Abhi’s relentless focus on innovative features and community engagement to deliver the best experiences for buyers and sellers alike, we’re excited to work with the team to take Tilt to the next level."
Daniel Waterhouse
Partner, Balderton
Use of funds
- 01Grow the team
- 02Continue product development

