The round was led by Insight Partners with participation from ETF Partners and Simon Murphy.
The Modern Milkman provides doorstep grocery delivery using return and reuse packaging free of single-use plastics. The Manchester-based firm helps consumers reduce household waste while scaling its sustainable delivery operations across the UK.
The Modern Milkman has secured Series A follow-on funding led by global venture capital and private equity firm Insight Partners, with participation from existing backers including ETF Partners and angel investor Simon Murphy. The capital will be deployed to increase research and development, expand the team, and further develop the company's bespoke digital platform.
Operating with a mission to eliminate single-use plastics, the grocery delivery start-up has experienced significant expansion driven by changing consumer habits and demand for sustainable options. The fresh injection of funds will support continued growth across the UK market as the business refines its return and reuse packaging model.
From the founder
"We are focused on meeting the needs of consumers that are increasingly aware of sustainability issues and expect the businesses they engage with to be passionate about the same issues that they are. Rapid expansion has allowed us to make sustainable choices convenient and accessible to all. Our operational excellence, commitment to customer-centricity and an advanced digital platform has allowed us to capitalise on the radical shifts in consumer demand, and we are delighted to have one of the world’s leading VCs recognising our potential."

Simon Mellin
founder and CEO at The Modern Milkman
Investor perspective
"Consumers are reassessing their consumption, and they expect the businesses they buy from to help them on that journey. The Modern Milkman combines a focus on great customer experience with a business model that is suited to significant expansion to meet the needs of customers across the UK and beyond, and we are delighted to be supporting the company on the next stage of its growth."
Jeff Lieberman
Managing Director, Insight Partners
Use of funds
- 01Fund research and development
- 02Grow the team
- 03Continue product development
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About the company
The Modern Milkman
The Modern Milkman offers sustainable doorstep grocery delivery in return and reuse packaging.
