Tailify secures £3.7m Series A funding from Guinness Asset Management to advance influencer science
Guinness Asset Management led the Series A round to support product development, team expansion, and international growth.
Tailify provides an influencer marketing platform that applies artificial intelligence and behavioural science to campaign strategy. The company builds growth programmes for global brands and agencies.
Tailify has secured £3.7m in Series A funding led by Guinness Asset Management, alongside support from existing backers. The capital will be deployed to accelerate product development, grow the team, and pursue international expansion opportunities.
The company combines artificial intelligence with behavioural science to assist brands with influencer selection and campaign measurement. Founded in Stockholm before relocating to London, the business has managed hundreds of programmes for clients including Uber and IKEA.
From the founder
"Influence has always been what drives the world’s decisions. With social platforms, the importance of influence has become significantly greater. Whoever can map and wield influence in the modern world will be able to unlock incredible value. That is exactly what Tailify is doing, and this investment will allow us to pioneer this industry even further."
Didrik Svendsen
CEO and Co-Founder at Tailify
Use of funds
- 01Continue product development
- 02Grow the team
- 03Expand into international markets