SURI secures £2m from Hambro Perks and JamJar Investments to expand retail reach
The London-based sustainable toothbrush developer has raised funding to scale its team and retail presence.
London-based developer of a carbon-neutral sonic toothbrush featuring plant-based heads and an aluminium handle designed for repair and recycling.
SURI, the London-based maker of sustainable sonic toothbrushes, has secured £2m in funding led jointly by Hambro Perks and JamJar Investments. The company will direct the capital towards team expansion, maintaining its sales momentum, and broadening its retail distribution channels.
Founded by Mark Rushmore and Gyve Safavi, SURI addresses the environmental impact of conventional oral care products through a repairable aluminium handle and plant-based brush heads. The latest injection of capital follows early backing from Hambro Perks during the company pre-seed stage.
Investors noted the brand ability to challenge established market competitors while maintaining strong environmental standards and design aesthetics.
From the founder
"We’re delighted to have the backing from Hambro Perks and JamJar Investments. Their unique expertise and support will enable SURI’s growth to progress from a high potential alternative on the market to a modern industry disruptor, which we feel is sorely lacking in the oral care space"
Mark Rushmore
Co-founder at SURI
Investor perspective
"The SURI team has brought a truly innovative product to the market, and having invested in the pre-seed round, we are excited to continue partnering with them as they embark on their next stage of growth. With Hambro Perks’ extensive experience backing pioneering, technology-enabled companies, we recognised the strength of the business Mark and Gyve created. In addition, SURI has demonstrated how its innovative product can change the market at scale, driving positive change for the environment and consumers"
Tom Bradley
Partner, Hambro Perks
Use of funds
- 01Grow the team
- 02Invest in sales and marketing
- 03Expand into international markets