StoryStream raises £1.2m from MMC Ventures to advance artificial intelligence offerings.
MMC Ventures leads the investment round as the company appoints a new Chief Science Officer.
StoryStream provides content acceleration and management solutions for brands. The company integrates artificial intelligence to help marketers discover, organise, and deploy customer content at scale.
StoryStream has secured £1.2m in additional funding led by MMC Ventures to further develop its artificial intelligence capabilities. The capital will enable the company to enhance its content curation and management platform for marketing professionals.
Alongside the investment, the business has appointed Dr Janet Bastiman as Chief Science Officer to lead a new artificial intelligence team at its London office. The new personnel will focus on creating specialised technology designed to meet increasing client demands for automated content solutions.
MMC Ventures has now provided £3m in total backing to the business following this latest injection. The company previously closed a Series_A funding round of £1.8m in April 2016.
From the founder
"Marketers are increasingly thinking about how AI can be leveraged to improve operations and boost revenue,"
Alex Vaidya
CEO & Co-Founder at StoryStream
Investor perspective
"Marketers are dealing with ever increasing amounts of content related to their brand and there are few enterprise tools that have the ability to manage brand and customer content at scale, in real-time, across multiple channels. We believe this problem is well suited to AI and StoryStream’s offering and we are excited to be backing StoryStream’s continued commitment to it."
Jon Coker
Managing partner, MMC
Use of funds
- 01Continue product development
- 02Fund research and development
- 03Grow the team
Investors
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About the company
StoryStream
StoryStream builds content acceleration technology powered by artificial intelligence for brand marketing teams.