Spoon Guru raises Series A funding from Woolworths Group venture arm W23 to accelerate global expansion
W23 backed the London based food technology start up to support international growth and product innovation.
Spoon Guru provides artificial intelligence powered food search and discovery technology for grocery retailers globally. The platform enables personalised dietary navigation for consumers.
London based food technology provider Spoon Guru has secured a Series A funding round from W23, the corporate venture capital arm of Woolworths Group. The capital will support the company as it expands its international retail footprint across Europe, North America and the Asia Pacific region, alongside driving product innovation both online and in stores.
Founded in 2015, the firm combines nutritional expertise with machine learning to help major supermarkets deliver personalised dietary choices for shoppers. The latest investment builds on an existing relationship between the two organisations, following a partnership formed in 2018 to assist Woolworths Group with health initiatives in Australia and New Zealand.
From the founder
"With governments worldwide launching campaigns to tackle obesity and related lifestyle diseases, consumers are now thinking about how food impacts their health and wellness. There is a desire from shoppers for healthier choices and with a significant swing to online shopping, grocery retailers have the opportunity to use technologies like Spoon Guru to drive and scale healthier baskets. It is our mission to provide retailers with the tools they need to ensure healthier food discovery, thereby improving basket sizes and values and in turn driving customer loyalty and growth for our partners. The funding will ensure we can further develop our product suite and expertise in driving towards this goal."
Markus Stripf
Co-founder at Spoon Guru
Investor perspective
"Our investment in Spoon Guru fits perfectly into our portfolio of strategic partnerships with game-changing startups that are helping to shape the future of online retail."
Ingrid Maes
Managing Director, W23
Use of funds
- 01Expand into international markets
- 02Continue product development
Investors
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About the company
Spoon Guru
Spoon Guru provides artificial intelligence powered food search and discovery technology for grocery retailers.