14 June 2022

SPOKE secures £5m through a Seedrs crowd-funding campaign to fund international expansion.

The crowd-funding round was led by Oxford Capital with participation from existing investors including Forward Partners.

£5.0M

SPOKE is an on demand menswear brand offering customised legwear through a proprietary fit finder platform. The company finishes orders by hand in its Yorkshire workshop to eliminate excess stock.

Menswear brand SPOKE has raised £5m in a crowd-funding round hosted on the Seedrs platform. The raise was supplemented by existing backers, with Oxford Capital leading the investment alongside participation from Forward Partners, BGF, and 24 Haymarket.

The capital will be directed towards expanding international reach, particularly in the US and Continental Europe. SPOKE plans to establish a dedicated London-based team focused on the American market, alongside a recently opened distribution hub in Germany designed to streamline European logistics.

The funding follows strong post-pandemic trading, with gross revenues currently up over 60 percent compared to the previous year. The company utilises machine learning technology to offer more than 400 size combinations, finishing items by hand to avoid traditional retail inventory constraints.

From the founder

"The success of Spoke has always been underpinned by an incredibly engaged community of SPOKEsmen – and for years we’ve been asked about opportunities to invest. We have an unusually personal connection with our customers – so it feels right that they join us on the journey as we build the World’s most personal menswear brand,"

Ben Farren

CEO and founder at SPOKE

Investor perspective

"The success of Spoke’s crowdfunding campaign was testament to the product and community they have built since their launch in 2014. With over 1,500 investors, the campaign was the most successful campaign on the Seedrs platform so far in 2022."