Spoke raises £8.5m in Series B funding led by Business Growth Fund to drive international expansion and product development.
The Series B round was led by Business Growth Fund with participation from Forward Partners, Oxford Capital, and 24 Haymarket.
SPOKE is an on demand menswear brand offering customised legwear through a proprietary fit finder platform. The company finishes orders by hand in its Yorkshire workshop to eliminate excess stock.
Menswear brand Spoke has secured £8.5m in a Series B funding round led by Business Growth Fund. The capital will be deployed to accelerate product innovation, enhance technology, build the brand and expand internationally.
Existing investors Forward Partners, Oxford Capital, and 24 Haymarket also participated in the round. The company plans to use the fresh funds to further develop its proprietary sizing tools and build out its proposition in the US market.
From the founder
"We believe that fit matters most"
Ben Farren
CEO and founder at SPOKE
Investor perspective
"There are currently seismic shifts in retail and the menswear market – and SPOKE is a clear emerging leader in the space. We were very impressed with Ben and the management team, the quality of the product and the strength of the brand that has been created in such a short period of time. This was most evident in brand loyalty, with an astonishing repeat purchase rate, and early success in the US."
Tim Rea
Business Growth Fund
Use of funds
- 01Continue product development
- 02Expand into international markets
Investors
Categories
About the company
SPOKE
SPOKE provides custom made menswear through a proprietary sizing platform.