Sniffe & Likkit secures £62k from Anglia Capital Group and New Anglia Capital
The Suffolk-based pet-care brand raised £62k to fuel its expansion into international markets.
Share allotment filed at Companies House
Suffolk-based Sniffe & Likkit produces a premium range of grooming products, gifts, and treats for pets, focusing on natural ingredients and fine fragrances.
Sniffe & Likkit has secured £62k in funding through Anglia Capital Group and co-investment partners at New Anglia Capital. The Suffolk-based pet-care enterprise will use the capital to support its growth as it targets international markets including Europe, the Far East, and the United States.
Founded by a team with personal care expertise, the company offers a range of vegan-friendly grooming products, gifts, and treats formulated with natural ingredients and recyclable packaging. The brand has already gained traction across independent boutiques, department stores, and garden centres, alongside an exhibition at Crufts.
UK spending on pet grooming is projected to reach £1.1bn this year, driven by owners seeking high-quality wellbeing products for their pets. Anglia Capital Group's network continues to back early-stage regional enterprises by providing both financial backing and strategic industry experience.
From the founder
"Our premium range of grooming, gifts and treats is made in the UK with natural ingredients. We’re finding the ‘new type’ of dog owner – who treat their furry friend like one of the family – is delighted with the quality and innovation we’ve brought to a category that’s been sadly lacking emphasis on a dog’s wellbeing. We were invited to exhibit at Crufts this year and independent boutiques, department stores, Garden Centres and luxe petshops around the country have given us great feedback on sales. Next up for us is export, with enquiries coming in from the Far East, Europe and the USA."
Lee Sargent
Chief Human at Sniffe & Likkit
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About the company
Sniffe & Likkit
Sniffe & Likkit develops luxury grooming and lifestyle products for pets.