Secret Spa secures £1.5m from Love Ventures to fund UK and international expansion
The round was led by Love Ventures with participation from angel investors including Sarah Willingham and Stephen Morana.
Secret Spa operates an online platform connecting consumers with mobile beauty and wellness professionals for at-home treatments. The company was founded by siblings Emily Ewart-Perks and Rider Latham.
Secret Spa has secured £1.5m in funding led by Love Ventures, with participation from angel investors including Sarah Willingham and Stephen Morana. The capital will be deployed to support expansion into new UK cities and the company's first international market.
The London-based business experienced rapid growth through the pandemic as remote working patterns shifted consumer demand towards home services. Despite competition and sector closures, management reports that revenue has tripled compared to pre-pandemic levels.
Founded in 2016, the platform currently supports over five hundred freelance practitioners in locations such as London, Manchester, and Brighton. The fresh funds will allow the team to scale its software infrastructure and grow its workforce.
From the founder
"Despite better-funded competition and forced closures, our revenue has tripled since before the pandemic and we have emerged as the market leader in at-home beauty. This round enables us to further invest in the keys to that success: our world-class team, industry-leading software platform, and established playbook for launching in new cities."
Rider Latham
CEO & Co-Founder at Secret Spa
Investor perspective
"Secret Spa Co-Founders, Rider and Emily, are building a distinct proposition in personal care services that solves major pain points for consumers and service providers by offering seamless bookings at home. We are delighted to support them as they continue to build the UK’s most trusted, recognised, fastest growing, and capital-efficient at-home beauty and wellness platform. This growth funding round will allow the team to establish UK dominance and begin international expansion."
Adrian Love
Partner, Love Ventures
Use of funds
- 01Expand into international markets
- 02Grow the team
- 03Build out infrastructure
Investors
About the company
Secret Spa
Secret Spa provides at-home beauty and wellness treatments through an on-demand booking platform.