SaleCycle secures £11.5m from BGF to scale international operations.
The North East behavioural marketing firm will use the capital to open offices in Japan and New York.
Share allotment filed at Companies House
SaleCycle operates a behavioural marketing platform that helps major retail brands engage with their online visitors. Its client roster includes international names such as Tommy Hilfiger and Nike.
North East behavioural marketing firm SaleCycle has secured £11.5m in funding from the Business Growth Fund. The capital will be deployed to establish new offices in Japan and New York, alongside delivering major updates to its technology platform.
Headquartered at Rainton Bridge, the company provides conversion optimisation and marketing services to prominent global clients including Nike and Tommy Hilfiger. This latest capital injection aims to support the firm as it accelerates its international expansion strategy.
Use of funds
- 01Expand into international markets
- 02Continue product development