ROI secures £4m Series A funding from BGF to accelerate expansion
BGF provided a follow-on investment of £4m to support further growth and strategic acquisitions.
ROI operates a lead generation technology platform that enables small businesses to rent optimised websites and secure customer leads. The firm pursues expansion across European markets and vertical sectors.
Lead generation technology firm ROI has secured £4m in Series A funding from BGF. The fresh capital follows an initial investment made seven months prior, bringing the total backing from BGF to £7m. The company plans to deploy the proceeds to accelerate market share gains, enter new geographic and vertical sectors, and pursue complementary acquisitions.
Since receiving its initial backing, ROI has expanded into the UK and Norway, bolstered by strategic hires and growing demand for digital platforms. The business previously acquired consumer finance assets from Raketech to establish a presence in the Norwegian market. BGF remains a minority equity partner following the transaction.
From the founder
"We have invested in building a market-leading technology that allows businesses to grow. This has underpinned our own growth to date, but"
Robin Kaneteg
CEO at ROI
Investor perspective
"With a strong, entrepreneurial management team, this is a business that has a clear plan and has a genuinely innovative proposition capable of significant scale. We’ve been impressed by the progress made since our initial investment and look forward to supporting the business through this next growth phase with follow-on investment."
Pinesh Mehta
Investor, BGF
Use of funds
- 01Expand into international markets
- 02Fund acquisitions