The investment was led by Beringea with participation from Talis Capital, Hearst Ventures, and Latitude.
Plum Guide curates a selective collection of top tier holiday homes across multiple countries by deploying a rigorous vetting process. It acts as a trusted quality benchmark for discerning travellers seeking exceptional accommodation.
Plum Guide has secured £16.1m in an extended Series B financing round led by Beringea. The transaction follows an earlier investment late last year and incorporates a crowdfunding campaign backed by hosts, guests, and fans.
Additional backing for the company came from Talis Capital, Hearst Ventures, and Latitude. The capital injection will support the firm as it scales operations to capitalise on a resurgent travel market and expands its curated homestay platform.
From the founder
"With British consumers spending more in 2022 than in previous years, there is no room for error and so we strive to set that global standard for quality in the travel sector that has previously been lacking. We are catering to discerning global travellers who simply expect the best; they want unique properties in exciting destinations for a homestay in comfort and style and this investment will allow us to scale up to meet that demand."
Doron Meyassed
Founder and CEO at Plum Guide
Investor perspective
"As consumers start making up for lost time, there is going to be vast demand for exceptional, reliable travel experiences. The entrepreneurial experience of Doron and his remarkable team has ensured that the pandemic has simply driven the company from strength to strength, and its impressive performance as lockdowns have eased demonstrates that Plum Guide is a business strongly positioned to harness the ‘revenge’ travel boom."
Karen McCormick
Chief Investment Officer, Beringea
Investors
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About the company

Plum Guide
Plum Guide curates a selective collection of holiday homes by vetting properties for quality and design.


