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PlannerPal raises $6m from Mercia Ventures for its financial advice platform

The funding round was led by Mercia Ventures with participation from Ada Ventures and strategic fintech investors.

$6.0M

≈ £4.5M at $1 = £0.7574 on 7 Oct 2026

PlannerPal builds artificial intelligence software for British financial advisers and mortgage brokers, connecting client records across existing systems.

PlannerPal has secured $6m in a funding round led by Mercia Ventures. Existing backer Ada Ventures also participated alongside strategic fintech investors and angels.

The capital will be deployed to expand the engineering and product divisions, support ongoing customer deployments, and accelerate the development of client intelligence features.


Investor perspective

"Financial advice firms are sitting on an extraordinary amount of valuable client information, but much of it is fragmented across conversations, documents and different systems. The first opportunity for AI was obvious: remove the manual work of capturing it. The bigger opportunity is making the client data firms already hold work better,"
Mark Whitcroft

Mark Whitcroft

Founding Partner, Illuminate Financial


Use of funds

  1. 01Continue product development
  2. 02Grow the team

Investors

Mercia

Mercia

Ada Ventures

Ada Ventures


Categories

AI/MLFinTech

About the company

P

PlannerPal

PlannerPal provides artificial intelligence platforms for the British financial advice sector.

London, UK
$6.0MRaised