PetProov secures a six-figure angel investment from James Butcher to expand its anti-fraud pet technology.
The Lancashire startup closed its funding round with backing from the Fhunded Angels network.
PetProov provides anti-fraud digital tools and artificial intelligence technology to detect and prevent scams within the pet sector.
PetProov has closed a six-figure angel investment round to help expand its anti-fraud technology across the UK pet sector. The final tranche of the funding was provided by angel investor James Butcher through the Fhunded Angels network.
Founded in 2023, the company builds digital tools and artificial intelligence solutions designed to identify pet scams, screen potential owners, and assist animal shelters. The new capital will be used to scale operations and accelerate the rollout of its services.
From the founder
"James’ investment provided the final commitment we needed to complete a six-figure round and begin scaling operations. With this funding, we can accelerate the roll-out of the PetProov service, helping us to empower more customers and breeders to tackle the issue of fraudsters and scammers operating throughout the pet market."
Garry Clarke
CPO at PetProov
Investor perspective
"Fraudulent activities are massively on the rise within pet retail, but a lack of regulation means thousands of people are being scammed without any real recourse to the law. PetProov offers an effective and affordable solution to this problem, and with around one in three listings on pet websites believed to be fake or misleading, the growth potential for the service is immense."
James Butcher
Angel Investor, James Butcher
Use of funds
- 01Scale operations
- 02Accelerate go-to-market