Percept Imagery raises £300k from South East Angels and SFC Capital to grow its AR platform
SFC Capital led the round, which will help the startup expand its team and enhance its Sprie try on technology.
Share allotment filed at Companies House
Percept Imagery is an augmented reality technology startup based in Brighton, United Kingdom.
Percept Imagery has secured £300k in funding from South East Angels and SFC Capital, with the latter leading the round. The capital will be used to expand the team and develop its immersive try on platform, Sprie.
Launched in March 2020, the Brighton based startup provides browser based augmented reality tools that allow shoppers to try products virtually without needing a separate mobile application. The company plans to scale its operations across Western Europe and the United States following growth in the UK market.
From the founder
"With this investment, we will be able to accelerate the next major e-commerce evolution with our cutting-edge augmented reality platform, as well as build our team and expand our customer base."
Akshay Saswade
Co-founder at Percept Imagery
Investor perspective
"We were delighted to have led Percept Imagery’s latest funding round. With the rapid shift towards e-commerce in recent months, there has never been a better time for their seamlessly integrated AR solution to not only improve online shopping experience, but also to boost conversion for retailers and reduce the number of returns. We were really impressed with the team at Percept Imagery and cannot wait to see what the coming months hold for them."
Ed Stevenson
Investment Executive, SFC
Use of funds
- 01Grow the team
- 02Continue product development
Investors
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About the company
Percept Imagery
Percept Imagery builds an augmented reality try on platform for online retail.