Pelly raises £355k in pre-seed funding to commercialise its sports operations platform
The funding round was led by angel investor Robert Williams and supported by the Development Bank of Wales.
Pelly provides a software platform designed to help sports organisations manage talent and streamline operational decisions. The company operates from Anglesey.
Pelly has secured £355k in pre-seed funding from a syndicate of angels led by Robert Williams alongside the Development Bank of Wales. The capital will support the company as it prepares to bring its sports management platform to market following early trials with football clubs.
The investment comprises £124.5k from an angel syndicate alongside a matched £124.5k contribution from the Development Bank's Wales Co-investment Fund, with private investment completing the total. Based in Anglesey, the young founding team has developed a data-agnostic tool that uses artificial intelligence to help sports organisations process internal and third-party data.
From the founder
"Pelly bridges the gap between data and action. We’ve built a platform that leverages AI to turn complex data into clear, actionable insights for clubs. Our focus is empowering teams to operate with agility, integrating the data they already have, and providing tools that help them win—both on and off the pitch. We’ve been working closely with international academic institutions to develop our prototype. Over 100 industry professionals have been consulted to date, and eight football clubs are now testing the product before going to market in the next few months. The support of our team, advisors, and investors is helping us to accelerate our growth. They’re encouraging us to work smarter whilst opening doors and providing the working capital that we need to fund our early-stage development. It’s a huge vote of confidence in us, our business model, and our potential as a young and driven team."
Iwan Pritchard
Co-founder at Pelly
Investor perspective
"Our members have a wealth of finance and business experience, having started, scaled, and exited a wide range of businesses. We’ve come together as a group as we all want to see the North Wales economy prosper, and we share a commitment to helping the next generation of entrepreneurs like the team at Pelly to succeed. Indeed, this is a team of bright, young, and ambitious football professionals who know their market, and have already established Pelly as a credible presence within the industry. This funding round now gives them the platform to go to market."
Robert Williams
Angel investor, Robert Williams
