OW Smell Made Digital raises £2.2m from Parkwalk Advisors and Innovate UK for digital scent technology.
Parkwalk Advisors led the round with a £1.5m investment alongside a £700k grant from Innovate UK.
OW Smell Made Digital is a technology company developing digital scent platforms that combine artificial intelligence, scent databases, and specialised hardware. Its technology is designed to deliver personalised olfactory experiences and support sleep interventions.
OW Smell Made Digital, a technology startup focused on digital scent applications, has raised £2.2m in fresh capital. The funding comprises a £1.5m investment led by Parkwalk Advisors alongside a £700k grant from Innovate UK.
The company will direct the new capital toward conducting clinical validation studies for sleep interventions, training its artificial intelligence algorithms using biofeedback data, and expanding its intellectual property portfolio.
The business originated as a spinout from the University of Sussex in 2019 and creates hardware and software platforms that synthesise and deliver specific scents.
From the founder
"AI as a technology block has huge potential in the sleep tech industry and equally the specific ScentTech sector within that, in which OW is a leader. ML and AI are opening up capabilities of predictions and data integration merging patterns from individual real-time biofeedback with many other core variables around sleep, user profile and environment. OW’s AI engine has been in development for over 5 years. Able to model multiple scent designs through the sleep cycle but taking into account all the huge factors noted above using predictive modelling and database analysis to deliver highly optimised and individual point solutions."
Emanuela Maggioni
CEO & Co-Founder at OW Smell Made Digital
Investor perspective
"OW is a fantastic example of the cutting-edge technology created in UK universities. OW is helping to bring the experience of smell in line with major advances in both video and sound. Digitalising smell and delivering personalised scents into homes is a major step forward in immersive experiences and has vast potential."
John Pearson
Chief Investment Officer, Parkwalk Advisors
Use of funds
- 01Fund research and development
- 02Build out infrastructure
Investors
About the company
OW Smell Made Digital
OW Smell Made Digital develops digital scent technology to enhance sleep and immersive experiences.