Ometria secures £8m from CIBC Innovation Banking to advance artificial intelligence capabilities
CIBC Innovation Banking has backed the customer marketing platform to support product development and North American expansion.
Ometria operates a customer data and experience platform that enables online retailers to deliver tailored marketing campaigns.
London-based customer marketing platform Ometria has secured £8m in investment from CIBC Innovation Banking. The funding will support the company in advancing its retail-specific artificial intelligence capabilities and driving its North American expansion.
The latest injection brings the total capital raised by Ometria to over $70m. The platform combines proprietary algorithms to analyse customer relationship management performance and automate tailored marketing across multiple channels.
Chief executive Ivan Mazour noted that the backing represents a strong vote of confidence as the firm expands its footprint in overseas markets. Thomas Dods of CIBC Innovation Banking cited the company's growth potential and technical capabilities as key drivers for the investment.
Investor perspective
"We are excited to be supporting Ometria at such an important stage of growth. The company has a tremendous opportunity ahead, thanks to the platform's leading-edge AI capabilities. The CIBC Innovation Banking team is looking forward to supporting Ometria in its continued growth journey."
Thomas Dods
Director at CIBC Innovation Banking's European Office, CIBC Innovation Banking
Use of funds
- 01Continue product development
- 02Expand into international markets