MySalesCoach raises £1.1m from Northstar Ventures and Creative UK to develop AI tools
The investment comprises £935k from Northstar Ventures, £150k from Creative UK, and funding from angel investors.
Share allotment filed at Companies House
MySalesCoach provides tailored sales coaching programmes for commercial organisations, pairing sales professionals with experienced mentors.
MySalesCoach has secured £1.1m in total funding, led by Northstar Ventures alongside Creative UK and angel investors. The capital includes £935k from Northstar Ventures, £150k from Creative UK, and £85k from angel backers.
Founded in 2022, the company provides bespoke sales coaching platforms for businesses. The proceeds will be directed towards developing new artificial intelligence tools to offer real-time sales support for users.
The business has seen rapid expansion, recording annual recurring revenues exceeding £1m. The latest injection follows earlier backing from Northstar Ventures and positions the firm for further growth.
From the founder
"We have been fortunate to work with Northstar since our launch in 2022, and their support, expertise and funding have been an integral driver in our growth. Our initial success – working today with over 100 sales teams and delivering over 5,000 1:1 expert coaching sessions – has given us all the confidence to further invest in both further growth and the transformative opportunities today in AI."
Kevin Beales
Co-founder and CEO at MySalesCoach
Investor perspective
"We are excited to provide further support for MySalesCoach which has grown significantly since our initial investment in 2022 and is now well placed to scale further. Utilising our investor network to introduce Creative UK and new angel investors has provided additional capital to further accelerate the next stage of the business’ growth. MySalesCoach’s use of AI shows how businesses in the North East are adopting the latest technologies to deliver inventive solutions that make a real difference to their customers. We look forward to working with MySalesCoach in the next stage of their development and to seeing the business continue to flourish."
Tom O’Neill
Investment Manager, Northstar
Use of funds
- 01Continue product development
- 02Fund research and development
Investors
Categories
About the company
MySalesCoach
MySalesCoach delivers personalised sales coaching for business teams.