MUSO raises £3.2m from Puma Private Equity to expand sales and marketing
The funding from Puma Private Equity will be deployed to scale commercial operations in the UK and US.
Muso provides digital piracy tracking technology and audience insights for the media, gaming and live broadcast sectors. The firm monitors unlicensed content consumption to help rights holders and advertisers understand market demand.
MUSO has secured £3.2m in funding from Puma Private Equity to expand its commercial operations. The capital will be used to establish a dedicated marketing function and scale up sales teams in both the United Kingdom and the United States. The transaction follows growing demand for piracy data among major entertainment studios and rightsholders.
From the founder
"Piracy remains a significant issue for the entertainment industry, but MUSO’s data enables companies to use it to discover vast, valuable as up to now, unseen audiences"
Andy Chatterley
CEO at Muso
Investor perspective
"We’re pleased to have completed our investment in MUSO, as we believe the business shows significant growth potential"
Harriet Rosethorn
Investment Manager, Puma Private Equity
Use of funds
- 01Grow the team
- 02Invest in sales and marketing
