MRM Global secures £2.6m Series A investment from BGF to fund international growth
BGF has led a Series A round in MRM Global to support international expansion and product development.
MRM Global provides marketing technology solutions for the global drinks and hospitality sector. Its platform helps brands and wholesalers increase marketing support for independent venues.
Edinburgh-based marketing technology firm MRM Global has secured £2.6m in Series A funding from BGF. The capital will be deployed to accelerate international expansion, particularly in North America, and to scale up the company software engineering team.
The business provides software platforms enabling drinks manufacturers to supply on-demand marketing materials to hospitality clients. The fresh funding follows rapid international growth across more than 34 countries over the past three years.
Alongside the investment, the company has appointed former Diageo executive Andy Fennell as non-executive chairman. BGF investment has previously backed numerous regional businesses throughout the UK.
From the founder
"Our mission is to make it easier and faster for sales teams to support their customers with customised, on-demand and brand-compliant marketing. With the significant impact that Covid-19 has had on the hospitality industry, our mission has never been more important."
Craig Letton
chief executive at MRM Global
Investor perspective
"This partnership has provided us with a fantastic opportunity to back a disruptive and high-growth technology business that is changing the way global drinks brands drive visibility at the point of purchase."
Euan Baxter
Investor, BGF
Use of funds
- 01Expand into international markets
- 02Grow the team
- 03Continue product development
Investors
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About the company
MRM Global
MRM Global provides marketing technology for the global drinks and hospitality sector.