Motion Metrics secures £1.8m Series A funding led by Artesian Investments to accelerate digital ski coaching.
The Series A round was led by Artesian Investments to expand the digital instruction platform.
Motion Metrics trades as Carv and develops wearable technology that provides real-time audio coaching and analysis for skiers. The firm combines hardware inserts with software to offer personalised instruction for winter sports enthusiasts.
Motion Metrics has secured £1.8m in Series A funding to scale its digital ski instruction platform. The round was led by Artesian Investments, with backing from SOSV, FastVentures, and a group of angel investors.
Funds will support the ongoing expansion of the company as it meets rising demand for technology-enabled winter sports coaching. The business has experienced strong growth following the launch of its latest software update and increased interest during the winter season.
From the founder
"This investment represents an incredibly exciting step towards our vision to become the de facto product to improve skiing technique. Skiing is a difficult sport to learn, and 88% of skiers stop lessons after less than 1 week – Carv offers a convenient and fun experience to continue learning. The pandemic has only accelerated the adoption of Carv’s digital ski instruction with us seeing over a 100% year-on-year growth for 2020 Q4. We are excited to be rapidly expanding our user base as the additional data helps us build an ever better coaching system. We are proud to welcome back our existing investors and see their continued support for our vision to deliver digital sports coaching. This is just the start for Carv, and we look forward to the next stage of growth and innovation."
Jamie Grant
Chief Executive Officer at Motion Metrics
Investor perspective
"Artesian is thrilled to join forces with the Carv team by leading their Series A. What they’ve achieved so far is nothing short of remarkable. The Carv digital ski coach leads the field in the emerging digital sports instruction category, with the product effortlessly blending both hardware and software to create a unique learning experience. People all over the world love Carv, and we are only at the beginning of the journey."
Luke Faye
Artesian Investments
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About the company
Motion Metrics
Motion Metrics develops digital coaching hardware and software for skiers.