Monterosa raises £3.5m in growth capital led by 24Haymarket to accelerate platform development.
The funding round was led by 24Haymarket with participation from ACF Investors to drive international expansion.
Monterosa provides a real time engagement platform for sport and entertainment brands to build direct audience relationships and capture first party data.
London based engagement platform Monterosa has secured £3.5m in growth capital led by 24Haymarket, with participation from ACF Investors and high profile figures including Jeremy Darroch, Chris Rodman and Richard Scudamore. The company intends to direct the funding towards accelerating the development of its Real time Engagement platform and expanding into new international markets, particularly the United States.
Monterosa operates an interaction cloud product utilised by major sport and media organisations such as Liverpool Football Club, Formula E and the 6 Nations to generate fan engagement and first party data. The enterprise has experienced rapid demand for its subscription model, which offers gamification and interactive video features to replace outsourced builds.
The capital injection coincides with the appointment of Claygate Advisors to support the firm's American market entry. Monterosa has also strengthened its leadership team with several commercial and product appointments to scale operations.
From the founder
"As organisations adopt direct-to-consumer business models, their need to continuously engage, retain and convert audiences increases. Building those direct customer connections means inspiring them to spend time with you, offering up value in exchange for first party data and insight."
Tom McDonnell
CEO at Monterosa
Investor perspective
"Monterosa's Interaction Cloud platform has demonstrated a unique value proposition to the Company's rights holder and media customers, allowing them to more successfully navigate changing consumer habits and optimise their revenue potential"
Paul Tselentis
CEO, 24Haymarket
Use of funds
- 01Continue product development
- 02Expand into international markets
