Modest Trends secures £12k from the Development Bank of Wales to launch its Cardiff store and website
The funding from the Development Bank of Wales will support website development, digital advertising, and new staff hires.
Modest Trends is a Cardiff-based retailer offering contemporary modest clothing, including colourful and detailed abayas.
Modest Trends has secured a £12k loan from the Development Bank of Wales to support the launch of its physical store in Cardiff. The capital will be used to build and launch an e-commerce website, run digital marketing campaigns, collaborate with Instagram influencers, and hire new customer service personnel.
Founded by Rifhat Qureshi, the business imports ethically produced abayas and related apparel primarily from Dubai. The funding aims to help establish the brand locally and service a growing demand for modest fashion in South Wales.
From the founder
"As I grew older and became more spiritual, I started to realise it was difficult to find things that were suitable for me."
Rifhat Qureshi
Founder and Managing Director at Modest Trends
Investor perspective
"The Development Bank is keen to support people and new businesses with start-up costs and we are delighted to help Rifhat set up her fashion business targeting a gap in the market. Her plans to grow the business and create employment opportunities for Muslim womendemonstrates her desire for the business to be rooted in the community it serves.I wish her every success with her plans."
Donna Strohmeyer
Investment Executive, Development Bank of Wales
Use of funds
- 01Continue product development
- 02Invest in sales and marketing
- 03Grow the team
Investors
Categories
About the company
Modest Trends
Modest Trends sells fashionable clothing that combines traditional spiritual values with contemporary style.