Medallia acquires LivingLens for £20.1m in cash
The experience management leader is purchasing the video feedback platform to expand its customer insight capabilities.
LivingLens provides a video feedback platform that captures and analyses customer and employee insights for global brands. The company was founded in Liverpool and maintains international offices.
Medallia has agreed to acquire Liverpool-based video feedback platform LivingLens for £20.1m in cash. The deal brings visual insight capabilities into Medallia's experience management platform, allowing corporate clients to incorporate video signals alongside other feedback channels. The acquisition is expected to conclude in February 2020 following standard closing conditions.
LivingLens transforms video content into searchable text, emotion and sentiment, serving clients across sectors such as retail, hospitality and financial services. Tim Mills of The Angel CoFund noted that the transaction highlights the strength of technology innovation originating from the North West of England.
From the founder
"Video feedback is one of the most powerful innovations in experience management today. Video brings 6x more feedback signals than text responses. Video feedback is being deployed across industries. Hospitality, travel, retail, consumer goods, auto, technology, financial services and telecommunications companies all use video feedback to better understand their product, customer and employee experiences in live-time,"
Carl Wong
Chief Executive Officer at LivingLens
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About the company
LivingLens
LivingLens operates a video feedback platform that extracts sentiment and emotion from visual data.