Lick secures £15.6m Series A investment led by OMERS Ventures to fund product expansion and growth
The funding round was led by OMERS Ventures with participation from Felix Capital and various private investors.
Lick is a modern home decor brand offering sustainable paint, wallpaper, blinds and decorating supplies through an omnichannel approach. The company combines digital retail with a large community of decorators.
Lick has secured £15.6m in a Series A funding round led by OMERS Ventures. The financing also saw participation from existing backer Felix Capital, alongside private investors such as Magnus Rausing, Alex Chesterman, and Kathaka, the family office of Caroline Rupert. The capital will support the company as it broadens its product range, pursues international expansion, and rolls out new sustainability programmes.
The decorator brand has experienced rapid growth since its launch, driven by a dedicated digital community and direct-to-consumer model. Alongside the institutional investment, the company has initiated a crowdfunding campaign on Seedrs to allow its community members to participate in the funding round.
From the founder
"We’re really excited to be partnering with the OMERS Ventures and Felix Capital teams – both to expand our product offering and also inspire even more people to decorate, all around the world. At Lick we offer paint, wallpapers, blinds and decorating supplies, but what we’re really building is a people-powered decorating movement; and confidence in decorators of every level to transform their spaces, and make their homes their own."
Lucas London
Co-Founder at Lick
Investor perspective
"In the short time since its launch, Lick has completely shaken up this sector, by re-thinking every step of the customer journey from inspiration to decoration, for the modern digital-native consumer and professional decorator"
Harry Briggs
Partner, OMERS Ventures
Use of funds
- 01Continue product development
- 02Expand into international markets
